Are Media Cues Really a Key Driver towards Trust in Business to Consumer e-Commerce

Khalid Al-Diri, Dave Hobbs, Rami Qahwaji. Are Media Cues Really a Key Driver towards Trust in Business to Consumer e-Commerce. In ICETE 2007 - Proceedings of the International Conference on e-Business and Telecommunication Networks, Barcelona, Spain, July 28-31, 2007. pages 227-234, INSTICC Press, 2007.

Abstract

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