The Acceptance of Social Media Sites: An Empirical Study Using PLS-SEM and ML Approaches

Sawsan Al-Skaf, Enaam Youssef, Mohammed Habes, Khadija Alhumaid, Said A. Salloum. The Acceptance of Social Media Sites: An Empirical Study Using PLS-SEM and ML Approaches. In Aboul Ella Hassanien, Kuo-Chi Chang, Mincong Tang, editors, Advanced Machine Learning Technologies and Applications - Proceedings of AMLTA 2021, Cairo, Egypt, March 22-24, 2021. Volume 1339 of Advances in Intelligent Systems and Computing, pages 548-558, Springer, 2021. [doi]

Abstract

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