Ali Abdallah Alalwan, Abdullah M. Baabdullah, Yogesh K. Dwivedi, Nripendra P. Rana, Rand H. Al-Dmour. Antecedences and Consequences of Customer Engagement in Online Brand Communities: Multi-national Perspective. In Sujeet Kumar Sharma, Yogesh K. Dwivedi, Bhimaraya A. Metri, Nripendra P. Rana, editors, Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation - IFIP WG 8.6 International Conference on Transfer and Diffusion of IT, TDIT 2020, Tiruchirappalli, India, December 18-19, 2020, Proceedings, Part II. Volume 618 of IFIP Advances in Information and Communication Technology, pages 419-427, Springer, 2020. [doi]
Abstract is missing.