Analyzing the Impact of Social Network Sites and Social Applications on Buying Attitude in Developing Nations: Consumers' Engagement Using Flourishing Digital Platforms

M. D. Sarwar-A. Alam, Daoping Wang, Kalsoom Rafique. Analyzing the Impact of Social Network Sites and Social Applications on Buying Attitude in Developing Nations: Consumers' Engagement Using Flourishing Digital Platforms. IJEIS, 14(4):108-123, 2018. [doi]

@article{AlamWR18,
  title = {Analyzing the Impact of Social Network Sites and Social Applications on Buying Attitude in Developing Nations: Consumers' Engagement Using Flourishing Digital Platforms},
  author = {M. D. Sarwar-A. Alam and Daoping Wang and Kalsoom Rafique},
  year = {2018},
  url = {http://www.igi-global.com/article/analyzing-the-impact-of-social-network-sites-and-social-applications-on-buying-attitude-in-developing-nations/215397},
  researchr = {https://researchr.org/publication/AlamWR18},
  cites = {0},
  citedby = {0},
  journal = {IJEIS},
  volume = {14},
  number = {4},
  pages = {108-123},
}