Product Placements by Micro and Macro Influencers on Instagram

Rachidatou Alassani, Julia Göretz. Product Placements by Micro and Macro Influencers on Instagram. In Gabriele Meiselwitz, editor, Social Computing and Social Media. Communication and Social Communities - 11th International Conference, SCSM 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Orlando, FL, USA, July 26-31, 2019, Proceedings, Part II. Volume 11579 of Lecture Notes in Computer Science, pages 251-267, Springer, 2019. [doi]

Abstract

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