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Accepting the Familiar: The Effect of Perceived Similarity with AI Agents on Intention to Use and the Mediating Effect of IT Identity

Naif Alawi, Triparna de Vreede, Gert-Jan de Vreede. Accepting the Familiar: The Effect of Perceived Similarity with AI Agents on Intention to Use and the Mediating Effect of IT Identity. In Tung X. Bui, editor, 56th Hawaii International Conference on System Sciences, HICSS 2023, Maui, Hawaii, USA, January 3-6, 2023. pages 206-215, ScholarSpace, 2023. [doi]

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