Design and Implementation of Context-Sensitive Mobile Marketing Platforms

Andreas Albers, Christian Kahl. Design and Implementation of Context-Sensitive Mobile Marketing Platforms. In 10th IEEE International Conference on E-Commerce Technology (CEC 2008) / 5th IEEE International Conference on Enterprise Computing, E-Commerce and E-Services (EEE 2008), July 21-14, 2008, Washington, DC, USA. pages 273-278, IEEE, 2008. [doi]

Abstract

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