The Effect of Marketing Knowledge on Competitive Advantage in the Food Industries Companies in Jordan

Faraj Mazyed Faraj Aldaihani, Ali Zakariya Al-Quran, Laith Al-hourani, Mohammad Issa Ghafel Alkhawaldeh, Abdullah Matar Al-Adamat, Anber Abraheem Shlash Mohammad, Sulieman Ibraheem Shelash Al-Hawary, Muhammad Turki Alshurideh, Barween Al Kurdi. The Effect of Marketing Knowledge on Competitive Advantage in the Food Industries Companies in Jordan. In Muhammad Alshurideh, Barween Hikmat Al Kurdi, Ra'ed Masa'deh, Haitham M. Alzoubi, Said A. Salloum, editors, The Effect of Information Technology on Business and Marketing Intelligence Systems. Volume 1056 of Studies in Computational Intelligence, pages 1761-1778, Springer, 2023. [doi]

Abstract

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