How Streamers Influence Viewers Purchase Intention in Live Streaming Shopping

Fanny Alfianti, Natasha Natasha, Liliana Ester Aritonang, Evi Rinawati Simanjuntak. How Streamers Influence Viewers Purchase Intention in Live Streaming Shopping. In Proceedings of the 2022 4th International Conference on E-Business and E-Commerce Engineering, EBEE 2022, Plymouth, United Kingdom, December 14-16, 2022. pages 24-33, ACM, 2022. [doi]

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