An Investigation of Customers' Loyalty to Social Commerce Websites

Hilal Alhulail, Martin Dick, Ahmad Abareshi. An Investigation of Customers' Loyalty to Social Commerce Websites. In Mohammad S. Obaidat, Pascal Lorenz, Peter Dolog, Marten van Sinderen, editors, ICE-B 2015 - Proceedings of the 12th International Conference on e-Business, Colmar, Alsace, France, 20-22 July, 2015. pages 88-93, SciTePress, 2015. [doi]

Abstract

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