Should We Say What We Show? Examining the Influence of Image and Text Sentiments on Social Media Engagement

Reza Alibakhshi, Shirish C. Srivastava. Should We Say What We Show? Examining the Influence of Image and Text Sentiments on Social Media Engagement. In Helmut Krcmar, Jane Fedorowicz, Wai Fong Boh, Jan Marco Leimeister, Sunil Wattal, editors, Proceedings of the 40th International Conference on Information Systems, ICIS 2019, Munich, Germany, December 15-18, 2019. Association for Information Systems, 2019. [doi]

Abstract

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