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Investigating the Impact of Perceived Usefulness, Technological Factors, and Big Data on Digital Marketing Adoption and Tourists' Purchase Intentions(Case Study)

Ahmad Ibrahim Aljumah, Mohammed T. Nuseir, Ghaleb A. El Refae, Amer Qasim. Investigating the Impact of Perceived Usefulness, Technological Factors, and Big Data on Digital Marketing Adoption and Tourists' Purchase Intentions(Case Study). In International Conference on Multimedia Computing, Networking and Applications, MCNA 2024, Valencia, Spain, September 17-20, 2024. pages 89-95, IEEE, 2024. [doi]

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