Factors Affect Customer Retention: A Systematic Review

Salama S. Alkitbi, Muhammad Alshurideh, Barween Al Kurdi, Said A. Salloum. Factors Affect Customer Retention: A Systematic Review. In Aboul Ella Hassanien, Adam Slowik, Václav Snásel, Hisham El-Deeb, Fahmy M. Tolba, editors, Proceedings of the International Conference on Advanced Intelligent Systems and Informatics, AISI 2020, Cairo, Egypt, 19-21 October 2020. Volume 1261 of Advances in Intelligent Systems and Computing, pages 656-667, Springer, 2020. [doi]

Abstract

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