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Navigating Truth in the Sea of Content: Exploring Influential Factors Shaping User Perceptions of Trustworthiness in YouTube Content

Aditto Baidya Alok, Fardin Huq, Shamsil Arafin Ullah, Riya Ghosh, Jannatun Noor. Navigating Truth in the Sea of Content: Exploring Influential Factors Shaping User Perceptions of Trustworthiness in YouTube Content. In Aaditeshwar Seth, Pushpendra Singh 0001, Aditya Vashistha, Agha Ali Raza, Vanessa Frías-Martinez, editors, Proceedings of the 7th ACM SIGCAS/SIGCHI Conference on Computing and Sustainable Societies, COMPASS 2024, New Delhi, India, July 8-11, 2024. pages 107-116, ACM, 2024. [doi]

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