Mostafa Alwash, Bastin Tony Roy Savarimuthu, Mathew Parackal. Identifying and Classifying Value Propositions in Brand Tweets - a Study of Top-10 coffee Brands. In Ting-Peng Liang, Shin-Yuan Hung, Patrick Y. K. Chau, She-I Chang, editors, 20th Pacific Asia Conference on Information Systems, PACIS 2016, Chiayi, Taiwan, June 27 - July 1, 2016. pages 168, 2016. [doi]
@inproceedings{AlwashSP16,
title = {Identifying and Classifying Value Propositions in Brand Tweets - a Study of Top-10 coffee Brands},
author = {Mostafa Alwash and Bastin Tony Roy Savarimuthu and Mathew Parackal},
year = {2016},
url = {http://aisel.aisnet.org/pacis2016/168},
researchr = {https://researchr.org/publication/AlwashSP16},
cites = {0},
citedby = {0},
pages = {168},
booktitle = {20th Pacific Asia Conference on Information Systems, PACIS 2016, Chiayi, Taiwan, June 27 - July 1, 2016},
editor = {Ting-Peng Liang and Shin-Yuan Hung and Patrick Y. K. Chau and She-I Chang},
isbn = {9789860491029},
}