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Explicating industrial brand equity: Integrating brand trust, brand performance and industrial brand image

Sharifah Faridah Syed Alwi, Bang Nguyen, T. C. Melewar, Yeat Hui Loh, Martin Liu. Explicating industrial brand equity: Integrating brand trust, brand performance and industrial brand image. Industrial Management and Data Systems, 116(5):858-882, 2016. [doi]

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