Keyword Search Advertising and First-Page Bid Estimates: A Strategic Analysis

Wilfred Amaldoss, Preyas S. Desai, Woochoel Shin. Keyword Search Advertising and First-Page Bid Estimates: A Strategic Analysis. Management Science, 61(3):507-519, 2015. [doi]

Authors

Wilfred Amaldoss

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Preyas S. Desai

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Woochoel Shin

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