Wilfred Amaldoss, Preyas S. Desai, Woochoel Shin. Keyword Search Advertising and First-Page Bid Estimates: A Strategic Analysis. Management Science, 61(3):507-519, 2015. [doi]
@article{AmaldossDS15,
title = {Keyword Search Advertising and First-Page Bid Estimates: A Strategic Analysis},
author = {Wilfred Amaldoss and Preyas S. Desai and Woochoel Shin},
year = {2015},
doi = {10.1287/mnsc.2014.2033},
url = {http://dx.doi.org/10.1287/mnsc.2014.2033},
researchr = {https://researchr.org/publication/AmaldossDS15},
cites = {0},
citedby = {0},
journal = {Management Science},
volume = {61},
number = {3},
pages = {507-519},
}