The Impact of Electronic-Word-of-Mouth on Digital Microproducts: An Empirical Investigation of Amazon Shorts

Naveen Amblee, Tung X. Bui. The Impact of Electronic-Word-of-Mouth on Digital Microproducts: An Empirical Investigation of Amazon Shorts. In Hubert Ă–sterle, Joachim Schelp, Robert Winter, editors, Proceedings of the Fifteenth European Conference on Information Systems, ECIS 2007, St. Gallen, Switzerland, 2007. pages 36-47, University of St. Gallen, 2007. [doi]

Abstract

Abstract is missing.