Dinna Amelina, Yu-Qian Zhu. Investigating Effectiveness of Source Credibility Elements on Social Commerce Endorsement: the Case of Instagram in Indonesia. In Ting-Peng Liang, Shin-Yuan Hung, Patrick Y. K. Chau, She-I Chang, editors, 20th Pacific Asia Conference on Information Systems, PACIS 2016, Chiayi, Taiwan, June 27 - July 1, 2016. pages 232, 2016. [doi]
@inproceedings{AmelinaZ16,
title = {Investigating Effectiveness of Source Credibility Elements on Social Commerce Endorsement: the Case of Instagram in Indonesia},
author = {Dinna Amelina and Yu-Qian Zhu},
year = {2016},
url = {http://aisel.aisnet.org/pacis2016/232},
researchr = {https://researchr.org/publication/AmelinaZ16},
cites = {0},
citedby = {0},
pages = {232},
booktitle = {20th Pacific Asia Conference on Information Systems, PACIS 2016, Chiayi, Taiwan, June 27 - July 1, 2016},
editor = {Ting-Peng Liang and Shin-Yuan Hung and Patrick Y. K. Chau and She-I Chang},
isbn = {9789860491029},
}