Theoretical Model of User Acceptance: In the View of Measuring Success in Web Personalization

Mohd Afandi Md Amin, Richi Nayak. Theoretical Model of User Acceptance: In the View of Measuring Success in Web Personalization. In Peter Forbrig, Fabio PaternĂ², Annelise Mark Pejtersen, editors, Human-Computer Interaction - Second IFIP TC 13 Symposium, HCIS 2010, Held as Part of WCC 2010, Brisbane, Australia, September 20-23, 2010. Proceedings. Volume 332 of IFIP Advances in Information and Communication Technology, pages 255-264, Springer, 2010. [doi]

Abstract

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