Olfa Ammar, Imen Trabelsi Trigui. Capturing Leading Factors Contributing to Consumer Engagement in Online Packaging Co-design Platform: A Focus Group Study and a Research Model Proposal. In Rim Jallouli, Osmar R. Zaïane, Mohamed Anis Bach Tobji, Rym Srarfi Tabbane, Anton Nijholt, editors, Digital Economy. Emerging Technologies and Business Innovation - Second International Conference, ICDEc 2017, Sidi Bou Said, Tunisia, May 4-6, 2017, Proceedings. Volume 290 of Lecture Notes in Business Information Processing, pages 64-82, Springer, 2017. [doi]
Abstract is missing.