Effects of Leaderboards in Games on Consumer Engagement

Laura C. Amo, Ruochen Liao, H. Raghav Rao, Gretchen Walker. Effects of Leaderboards in Games on Consumer Engagement. In Rajiv Kishore, Daniel Beimborn, Rajendra K. Bandi, Benoit Aubert, Deborah Compeau, Monideepa Tarafdar, editors, Proceedings of the 2018 ACM SIGMIS Conference on Computers and People Research, SIGMIS-CPR 2018, Buffalo-Niagara Falls, NY, USA, June 18-20, 2018. pages 58-59, ACM, 2018. [doi]

Abstract

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