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Customer segmentation using online platforms: isolating behavioral and demographic segments for persona creation via aggregated user data

Jisun An, Haewoon Kwak, Soon-Gyo Jung, Joni Salminen, Bernard J. Jansen. Customer segmentation using online platforms: isolating behavioral and demographic segments for persona creation via aggregated user data. Social Netw. Analys. Mining, 8(1), 2018. [doi]

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