Impact of Online Reviews on Product Sales: The Role of Default Good Reviews and Reviewer Characteristics

Haiyuan An, Wenli Li, Yuting Dong, Nian Liu. Impact of Online Reviews on Product Sales: The Role of Default Good Reviews and Reviewer Characteristics. In Doug Vogel, Kathy Ning Shen, Pan Shan Ling, M. N. Ravishankar, Jacky Xi Zhang, editors, 25th Pacific Asia Conference on Information Systems, PACIS 2021, Virtual Event / Dubai, UAE, July 12-14, 2021. pages 70, 2021. [doi]

Abstract

Abstract is missing.