Propositional Research Framework for the Conceptual and Technological Adoption of Digital Coupons in the US

Jennifer Andrews, Anita D. Bhappu. Propositional Research Framework for the Conceptual and Technological Adoption of Digital Coupons in the US. In 43rd Hawaii International International Conference on Systems Science (HICSS-43 2010), Proceedings, 5-8 January 2010, Koloa, Kauai, HI, USA. pages 1-9, IEEE Computer Society, 2010. [doi]

Abstract

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