Andria Andriuzzi, Géraldine Michel. Social Media Conversations: When Consumers Do Not React Positively to Brands' Kindness to Others. In Gabriele Meiselwitz, editor, Social Computing and Social Media. Communication and Social Communities - 11th International Conference, SCSM 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Orlando, FL, USA, July 26-31, 2019, Proceedings, Part II. Volume 11579 of Lecture Notes in Computer Science, pages 268-278, Springer, 2019. [doi]
Abstract is missing.