The Effects of Mannequins on Consumers' Perception and Shopping Attitude

N. Anitha, C. Selvaraj. The Effects of Mannequins on Consumers' Perception and Shopping Attitude. In Vinu V. Das, R. Vijayakumar, Narayan C. Debnath, Janahanlal Stephen, Natarajan Meghanathan, Suresh Sankaranarayanan, P. M. Thankachan, Ford Lumban Gaol, Nessy Thankachan, editors, Information Processing and Management - International Conference on Recent Trends in Business Administration and Information Processing, BAIP 2010, Trivandrum, Kerala, India, March 26-27, 2010. Proceedings. Volume 70 of Communications in Computer and Information Science, pages 641-647, Springer, 2010. [doi]

Abstract

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