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Maximizing Efficiency in Marketing Planning: Artificial Neural Network Regression and Data Imputation for Improving Business Forecasting

Panyanat Aonpong, Ratchai Thipbumrung, Weenawadee Muangon, Opas Wongtaweesap. Maximizing Efficiency in Marketing Planning: Artificial Neural Network Regression and Data Imputation for Improving Business Forecasting. In 20th IEEE International Joint Conference on Computer Science and Software Engineering, JCSSE 2023, Phitsanulok, Thailand, June 28 - July 1, 2023. pages 409-414, IEEE, 2023. [doi]

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