Julio G. Appling. We're going Google!: making the most of marketing. In Carol Rhodes, Gordana Brouilette, Gale D. Fritsche, Cindy Stewart, editors, ACM SIGUCCS Annual Conference, SIGUCCS '12, Memphis, TN, USA - October 15 - 19, 2012. pages 223-226, ACM, 2012. [doi]
@inproceedings{Appling12,
title = {We're going Google!: making the most of marketing},
author = {Julio G. Appling},
year = {2012},
doi = {10.1145/2382456.2382511},
url = {http://doi.acm.org/10.1145/2382456.2382511},
researchr = {https://researchr.org/publication/Appling12},
cites = {0},
citedby = {0},
pages = {223-226},
booktitle = {ACM SIGUCCS Annual Conference, SIGUCCS '12, Memphis, TN, USA - October 15 - 19, 2012},
editor = {Carol Rhodes and Gordana Brouilette and Gale D. Fritsche and Cindy Stewart},
publisher = {ACM},
isbn = {978-1-4503-1494-7},
}