Sinan Aral. Commentary - Identifying Social Influence: A Comment on Opinion Leadership and Social Contagion in New Product Diffusion. Marketing Science, 30(2):217-223, 2011. [doi]
@article{Aral11,
title = {Commentary - Identifying Social Influence: A Comment on Opinion Leadership and Social Contagion in New Product Diffusion},
author = {Sinan Aral},
year = {2011},
doi = {10.1287/mksc.1100.0596},
url = {http://dx.doi.org/10.1287/mksc.1100.0596},
researchr = {https://researchr.org/publication/Aral11},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {30},
number = {2},
pages = {217-223},
}