Sinan Aral, Dylan Walker. Creating Social Contagion through Viral Product Design: A Randomized Trial of Peer Influence in Networks. In Rajiv Sabherwal, Mary Sumner, editors, Proceedings of the International Conference on Information Systems, ICIS 2010, Saint Louis, Missouri, USA, December 12-15, 2010. pages 44, Association for Information Systems, 2010. [doi]
Abstract is missing.