ESG in Advertising Narratives: Case Analysis of Golden Lion Winning Campaigns at Cannes 2022

Daniel Ladeira de Araújo, Jorge Esparteiro Garcia, Manuel José Serra da Fonseca, José Gabriel Andrade. ESG in Advertising Narratives: Case Analysis of Golden Lion Winning Campaigns at Cannes 2022. In Álvaro Rocha 0001, Hojjat Adeli, Gintautas Dzemyda, Fernando Moreira, Valentina Colla, editors, Information Systems and Technologies - WorldCIST 2023, Volume 4, Pisa, Italy, April 4-6, 2023. Volume 802 of Lecture Notes in Networks and Systems, pages 43-50, Springer, 2023. [doi]

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