Influence of brand related user-generated content through Facebook on consumer behaviour: a stimulus-organism-response framework

Imtiaz Arif, Wajeeha Aslam, Hira Siddiqui. Influence of brand related user-generated content through Facebook on consumer behaviour: a stimulus-organism-response framework. IJEB, 15(2):109-132, 2020. [doi]

Abstract

Abstract is missing.