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Are Related Links Effective for Contextual Advertising? - A Preliminary Study

Giuliano Armano, Alessandro Giuliani, Eloisa Vargiu. Are Related Links Effective for Contextual Advertising? - A Preliminary Study. In Ana L. N. Fred, Joaquim Filipe, Ana L. N. Fred, Joaquim Filipe, editors, KDIR 2012 - Proceedings of the International Conference on Knowledge Discovery and Information Retrieval, Barcelona, Spain, 4 - 7 October, 2012. pages 221-226, SciTePress, 2012.

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