Social behavior and brand devotion among iPhone innovators

Emílio J. M. Arruda-Filho, Julianne A. Cabusas, Nikhilesh Dholakia. Social behavior and brand devotion among iPhone innovators. Int J. Information Management, 30(6):475-480, 2010. [doi]

Authors

Emílio J. M. Arruda-Filho

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Julianne A. Cabusas

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Nikhilesh Dholakia

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