Technology consumer behaviour: a study of hedonic/utilitarian preference via virtual space

EmĂ­lio J. M. Arruda-Filho, Agenilson Jonatan CorrĂȘa dos Santos, Eliane P. Z. Brito. Technology consumer behaviour: a study of hedonic/utilitarian preference via virtual space. IJBIS, 20(4):455-476, 2015. [doi]

Abstract

Abstract is missing.