Modeling browsing behavior for click analysis in sponsored search

Azin Ashkan, Charles L. A. Clarke. Modeling browsing behavior for click analysis in sponsored search. In Xue-wen Chen, Guy Lebanon, Haixun Wang, Mohammed J. Zaki, editors, 21st ACM International Conference on Information and Knowledge Management, CIKM'12, Maui, HI, USA, October 29 - November 02, 2012. pages 2015-2019, ACM, 2012. [doi]

Abstract

Abstract is missing.