Azin Ashkan, Charles L. A. Clarke, Eugene Agichtein, Qi Guo. Estimating Ad Clickthrough Rate through Query Intent Analysis. In 2009 IEEE/WIC/ACM International Conference on Web Intelligence, WI 2009, Milan, Italy, 15-18 September 2009, Main Conference Proceedings. pages 222-229, IEEE, 2009. [doi]
Abstract is missing.