Understanding Continuance Intention to Use Social Media in China: The Roles of Personality Drivers, Hedonic Value, and Utilitarian Value

Rana Umair Ashraf, Fujun Hou, Wasim Ahmad. Understanding Continuance Intention to Use Social Media in China: The Roles of Personality Drivers, Hedonic Value, and Utilitarian Value. International Journal of Human-Computer Interaction, 35(13):1216-1228, 2019. [doi]

Abstract

Abstract is missing.