Cluster Analysis of E-Commerce Customer Profiles Based on Trust Perception

Kanokwan Atchariyachanvanich, Noboru Sonehara. Cluster Analysis of E-Commerce Customer Profiles Based on Trust Perception. In Proceedings of the 2008 International Symposium on Applications and the Internet, SAINT 2008, 28 July - 1 August 2008, Turku, Finland. pages 429-432, IEEE Computer Society, 2008. [doi]

Abstract

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