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Influencer Marketing on Instagram: A Sequential Mediation Model of Storytelling Content and Audience Engagement via Relatability and Trust

Madiha Atiq, Ghulam Abid, Aizza Anwar, Muhammad Fazal Ijaz. Influencer Marketing on Instagram: A Sequential Mediation Model of Storytelling Content and Audience Engagement via Relatability and Trust. Information, 13(7):345, 2022. [doi]

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