Mining Rare Events Data for Assessing Customer Attrition Risk

S. Tom Au, Meei-Ling Ivy Chin, Guangqin Ma. Mining Rare Events Data for Assessing Customer Attrition Risk. In Sushil K. Prasad, Susmi Routray, Reema Khurana, Sartaj Sahni, editors, Information Systems, Technology and Management - Third International Conference, ICISTM 2009, Ghaziabad, India, March 12-13, 2009. Proceedings. Volume 31 of Communications in Computer and Information Science, pages 41-46, Springer, 2009. [doi]

Abstract

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