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Be my friend! Cultivating parasocial relationships with social media influencers: findings from PLS-SEM and fsQCA

Eugene Cheng-Xi Aw, Garry Wei-Han Tan, Stephanie Hui-Wen Chuah, Keng-Boon Ooi, Nick Hajli. Be my friend! Cultivating parasocial relationships with social media influencers: findings from PLS-SEM and fsQCA. IT & People, 36(1):66-94, 2023. [doi]

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