Establishing Trust in Electronic Commerce Through Online Word of Mouth: An Examination Across Genders

Neveen F. Awad, Arik Ragowsky. Establishing Trust in Electronic Commerce Through Online Word of Mouth: An Examination Across Genders. J. of Management Information Systems, 24(4):101-121, 2008. [doi]

Authors

Neveen F. Awad

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Arik Ragowsky

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