Neveen F. Awad, Arik Ragowsky. Establishing Trust in Electronic Commerce Through Online Word of Mouth: An Examination Across Genders. J. of Management Information Systems, 24(4):101-121, 2008. [doi]
@article{AwadR08,
title = {Establishing Trust in Electronic Commerce Through Online Word of Mouth: An Examination Across Genders},
author = {Neveen F. Awad and Arik Ragowsky},
year = {2008},
url = {http://www.jmis-web.org/articles/v24_n4_p101/index.html},
researchr = {https://researchr.org/publication/AwadR08},
cites = {0},
citedby = {0},
journal = {J. of Management Information Systems},
volume = {24},
number = {4},
pages = {101-121},
}