Integrating Keyword Segmentation and Budget Allocation Decisions in Sponsored Search Advertising: An Exploratory Simulation Study

Anteneh Ayanso, Derek Visser, Reena Yoogalingam, Martin Kusy. Integrating Keyword Segmentation and Budget Allocation Decisions in Sponsored Search Advertising: An Exploratory Simulation Study. IJEBR, 18(1):1-23, 2022. [doi]

Abstract

Abstract is missing.