Duangthida Hussadintorn Na Ayutthaya, Pisut Koomsap. Improving Experience Clues on a Journey for Better Customer Perceived Value. In Kazuo Hiekata, Bryan R. Moser, Masato Inoue, Josip Stjepandic, Nel Wognum, editors, Transdisciplinary Engineering for Complex Socio-technical Systems - Proceedings of the 26th ISTE International Conference on Transdisciplinary Engineering, TE 2019, Kashiwa, Japan, July 30 - August 1, 2019. Volume 10 of Advances in Transdisciplinary Engineering, pages 53-62, IOS Press, 2019. [doi]
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