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Muhammad Waqas Azeem, Arslan Tariq, Farzan Javed Sheikh, Muhammad Aadil Butt, Iqra Tariq, Hafiza Maimoona Shahid. Cultural Effects on Metaphor Design. In Aaron Marcus, editor, Design, User Experience, and Usability: Design Discourse - 4th International Conference, DUXU 2015, Held as Part of HCI International 2015, Los Angeles, CA, USA, August 2-7, 2015, Proceedings, Part I. Volume 9186 of Lecture Notes in Computer Science, pages 113-121, Springer, 2015. [doi]

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