Cultural Effects on Metaphor Design

Muhammad Waqas Azeem, Arslan Tariq, Farzan Javed Sheikh, Muhammad Aadil Butt, Iqra Tariq, Hafiza Maimoona Shahid. Cultural Effects on Metaphor Design. In Aaron Marcus, editor, Design, User Experience, and Usability: Design Discourse - 4th International Conference, DUXU 2015, Held as Part of HCI International 2015, Los Angeles, CA, USA, August 2-7, 2015, Proceedings, Part I. Volume 9186 of Lecture Notes in Computer Science, pages 113-121, Springer, 2015. [doi]

@inproceedings{AzeemTSBTS15,
  title = {Cultural Effects on Metaphor Design},
  author = {Muhammad Waqas Azeem and Arslan Tariq and Farzan Javed Sheikh and Muhammad Aadil Butt and Iqra Tariq and Hafiza Maimoona Shahid},
  year = {2015},
  doi = {10.1007/978-3-319-20886-2_11},
  url = {http://dx.doi.org/10.1007/978-3-319-20886-2_11},
  researchr = {https://researchr.org/publication/AzeemTSBTS15},
  cites = {0},
  citedby = {0},
  pages = {113-121},
  booktitle = {Design, User Experience, and Usability: Design Discourse - 4th International Conference, DUXU 2015, Held as Part of HCI International 2015, Los Angeles, CA, USA, August 2-7, 2015, Proceedings, Part I},
  editor = {Aaron Marcus},
  volume = {9186},
  series = {Lecture Notes in Computer Science},
  publisher = {Springer},
  isbn = {978-3-319-20885-5},
}